DELIVERING A STATE-OF-THE-ART VENUE FOR STRATFORD

A WORLD-CLASS VENUE

MSG Sphere’s iconic spherical shape would have a fully-programmable exterior that serves as a digital showcase for the venue, artists and partners.

Inside, the main venue would feature cutting-edge technologies that enable the creation of transformative, immersive experiences.  These technologies include:

• The largest and highest resolution LED screen in the world

• An adaptive acoustics system that delivers crystal-clear audio to every guest

• A haptic system that will convey bass so the audience can “feel” the experience

• Wireless connectivity that delivers 25 megabits per second for every guest

With a scalable capacity of up to 17,500 seated, or 21,500 with a mix of seated and standing, MSG Sphere would attract a wide variety of artists and content. We look forward to delivering something for everyone: concerts, residencies, immersive experiences, family shows, corporate events, award shows, product launches and select sporting events.

In addition to the main venue, our plans for MSG Sphere include:

• Publicly-accessible outdoor spaces – including a nature play space for children, seating areas, and an outdoor gym

• A range of indoor dining and entertainment options – a smaller music club/nightclub, retail space, a café, and restaurants

CONNECTING STRATFORD

As well as being a global destination for arts, music and entertainment, one of the many reasons MSG Entertainment chose Stratford is because it is one of the best-connected parts of London.

The proposed MSG Sphere site has a Public Transport Accessibility Level (PTAL) of 6b – the highest level – which means the site has excellent access to multiple modes of public transportation. The site is close to five railway lines and multiple bus services – including the Central and Jubilee lines on the Underground and a London Overground station, as well as Crossrail (the Elizabeth Line), which will be operational when the venue opens.

To help create a better travel experience to and from the venue, our plans include a new entrance and ticketing hall for Stratford station; scheduling events to run at different times to peak rush hours; and coordinating start and finish times that better blend footfall associated with our neighbouring venues as part of our extensive dialogue with stakeholders including Westfield Stratford City, London Stadium and Queen Elizabeth Olympic Park.

Our plans also include an investment in infrastructure, road and highway work – to change an inaccessible site into a central destination that brings the eastern and western sides of Stratford together. These substantial improvements will create a better environment for pedestrians, cyclists and visitors to our venue, and would include:

• Three new pedestrian bridges – two from Montfichet Road and one from the Town Centre Link – that will improve connectivity between Stratford Town Centre and the Queen Elizabeth Olympic Park

• An improved pedestrian-friendly junction at Angel Lane

• Enhancements to Montfichet Road, including reducing the number of traffic lanes, widening the footways and creating a dedicated cycleway

MSG Entertainment is not using any public money for the MSG Sphere project – including these bridge construction and road improvements.

FIND OUT MORE ABOUT OUR PLANS

On 22 March 2022, our proposals for MSG Sphere were recommended for planning permission by the LLDC Planning Decisions Committee, and we look forward to progressing onto the next steps in the approval process.

You can read the full application here, and read the LLDC Planning Officer’s Committee report here.

We are committed to ensuring our proposal continues to be one that is informed by and responsive to local community input.

To date, we’ve engaged with more than 3,000 people through in-person consultations and our dedicated website to better understand priorities and questions. We are thrilled that 86% support the idea of bringing another world-class, large-scale entertainment venue to Stratford.

In addition, we commissioned a poll amongst residents of each of the 20 wards in Newham to better understand perceptions of our plans for MSG Sphere.

The poll again demonstrated overwhelming support for MSG Sphere amongst local residents, with 85% of 1,019 adults polled supporting our plans for MSG Sphere in Newham and only 4% opposing.

You can read more about the poll’s findings and download the full data tables here.