Madison Square Garden Entertainment Corp. commissioned a poll amongst residents of each of the 20 wards in Newham to better understand the perceptions of our plans for MSG Sphere.
Throughout the planning process, we have been committed to ensuring our proposals continue to be informed by and responsive to local community input – which is why commissioning this independent report was so important to us. The poll was conducted in June/July 2019 by Deltapoll, a London-based research firm, in accordance with the best practice of both the British Polling Council and the Market Research Society (MRS).
The poll demonstrates overwhelming support for MSG Sphere amongst local residents. The data shows:
85% of 1,019 adults polled support our plans for MSG Sphere in Newham, while only 4% oppose.
The top two reasons why the 85% support MSG Sphere is because it will create and support jobs (58%) and bring investments to the local economy (34%).
Overall support is high across all age groups, reaching 90% among both 18-24 year olds and 25-34 year olds – an important demographic in Newham.
78% of Stratford and New Town Ward residents support MSG Sphere, rising to more than 80% across the rest of Newham.
79% of respondents have a favourable impression of The Madison Square Garden Company.
You can download the Deltapoll summary document here– and the full data tables here. We will continue to engage widely and openly with residents and other stakeholders, listening to and answering their questions as the project develops. You can keep up-to-date by signing up to our email newsletter on the homepage of this site – or by following us on Facebook, Twitter and Instagram.
